OPTIX follows an adopted company strategy, which has been motivated by a clearly identified market niche. This specific market space has been won over on the basis of a well-developed and currently functioning customer network, which the company will continue to work on and expand in the coming years. The OPTIX strategy features:

• The production of single, small to average sized optical elements, units and hubs as well as products of high quality and strict requirements related to their optical parameters;
• Deliveries of whole sets of the specially ordered equipment;
• Shorter delivery terms.

Taking careful consideration of the times and the fact, that the achievement and maintenance of high quality standards has no alternative in the conditions of fierce competition, OPTIX has been able to realize the advantages it now enjoys by:

• High quality standards;
• Constant improvement in the existing technologies and implementation of new high-tech achievements;
• Expansion of the technological potential of the company and increasing the share of assembly-related activities;
• A constant strive to improve the professional competence of the personnel on all levels;
• Improvements in the measuring devices, laboratory equipment and their capacity.

For the realization of the high quality production policy, the operational management of the company has adopted a system for quality control, which complies with the requirements of DIN ISO 9001 the 2005 edition. The company success to date has been based on employing a young (average age 32) qualified and enthusiastic team. Enterprise Resource Planning (ERP) is now being introduced to accommodate the additional challenges that are ahead.